Local SEO
Local SEO is the practice of optimizing a business's online presence to rank for searches tied to a specific city, neighborhood, or service area, so nearby customers can find you when they need what you sell.
Read the full definition Glossary
Web Design and Marketing Terms Explained
A plain English reference for the words and acronyms that come up in conversations about websites, SEO, and digital marketing. Written for business owners, not for other agencies.
Schema Markup
Schema markup is structured data added to a page in JSON-LD format that tells search engines exactly what the content represents, unlocking rich results like star ratings, FAQs, recipes, and business hours.
Read the full definitionCore Web Vitals
Core Web Vitals are three Google-defined metrics that measure real-world page experience: how fast the largest element renders, how responsive the page feels to interaction, and how visually stable the layout is while loading.
Read the full definitionGoogle Business Profile
Google Business Profile is the free Google product that powers a business's listing on Search and Maps, including the knowledge panel, the map pack, photos, hours, reviews, and the call and direction buttons.
Read the full definitionNAP and Local Citations
NAP stands for Name, Address, and Phone number. A local citation is any mention of those three pieces of information on the web, with or without a link, and consistency across citations is a foundational local SEO signal.
Read the full definitionConversion Rate Optimization
Conversion Rate Optimization, or CRO, is the discipline of using research, testing, and measured iteration to increase the percentage of website visitors who complete a desired action like booking a call, requesting a quote, or making a purchase.
Read the full definitionCanonical URL
A canonical URL is the URL you tell search engines is the single, preferred address for a piece of content when the same or similar content is reachable at multiple URLs.
Read the full definitionBacklinks
A backlink is a link from another website to yours. Backlinks remain one of the strongest ranking signals in search because they function as a vote of confidence from one site to another.
Read the full definitionHave a term we should add?
If something came up in a sales call or a contract and you cannot find a clear answer, let us know. We expand this glossary based on real questions from real business owners.
Suggest a term