Local SEO
Local SEO is the practice of optimizing a business's online presence to rank for searches tied to a specific city, neighborhood, or service area, so nearby customers can find you when they need what you sell.
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Web Design and Marketing Terms Explained
A plain English reference for the words and acronyms that come up in conversations about websites, SEO, and digital marketing. Written for business owners, not for other agencies.
Schema Markup
Schema markup is structured data added to a page in JSON-LD format that tells search engines exactly what the content represents, unlocking rich results like star ratings, FAQs, recipes, and business hours.
Read the full definitionCore Web Vitals
Core Web Vitals are three Google-defined metrics that measure real-world page experience: how fast the largest element renders, how responsive the page feels to interaction, and how visually stable the layout is while loading.
Read the full definitionGoogle Business Profile
Google Business Profile is the free Google product that powers a business's listing on Search and Maps, including the knowledge panel, the map pack, photos, hours, reviews, and the call and direction buttons.
Read the full definitionNAP and Local Citations
NAP stands for Name, Address, and Phone number. A local citation is any mention of those three pieces of information on the web, with or without a link, and consistency across citations is a foundational local SEO signal.
Read the full definitionConversion Rate Optimization
Conversion Rate Optimization, or CRO, is the discipline of using research, testing, and measured iteration to increase the percentage of website visitors who complete a desired action like booking a call, requesting a quote, or making a purchase.
Read the full definitionCanonical URL
A canonical URL is the URL you tell search engines is the single, preferred address for a piece of content when the same or similar content is reachable at multiple URLs.
Read the full definitionBacklinks
A backlink is a link from another website to yours. Backlinks remain one of the strongest ranking signals in search because they function as a vote of confidence from one site to another.
Read the full definitionAI Overviews
AI Overviews are Google's generative answer summaries that appear above the traditional results for many searches, synthesizing an answer from multiple web pages and citing them as sources.
Read the full definitionFeatured Snippets
A featured snippet is the boxed answer Google pulls from a web page and displays at the very top of the results, above the first organic link, to answer a question directly.
Read the full definitionGoogle Search Console
Google Search Console is a free tool from Google that reports how your site performs in search: the queries you rank for, your clicks and impressions, indexing status, and any technical issues Google finds.
Read the full definitionProgrammatic SEO
Programmatic SEO is the practice of generating many similar pages from a structured data source and a template, each targeting a specific long-tail query, to capture search demand at scale.
Read the full definitionDomain Authority
Domain Authority is a third-party score, most associated with Moz, that predicts how likely a website is to rank in search. It is not a Google metric and does not directly affect rankings.
Read the full definitionInternal Linking
Internal linking is the practice of connecting the pages of your own website to each other with hyperlinks, which helps both search engines and visitors find and understand your content.
Read the full definitionSERP (Search Engine Results Page)
A SERP is the page a search engine returns after a query. Modern SERPs mix organic links with ads, map packs, featured snippets, AI Overviews, and other features that compete for attention.
Read the full definitionCrawl Budget
Crawl budget is the number of pages a search engine will crawl on your site within a given period. It matters mainly for large sites, where wasted crawling can leave important pages undiscovered.
Read the full definitionLanding Page
A landing page is a focused page built around a single goal, usually one a visitor reaches from an ad, email, or campaign, designed to drive one specific action with minimal distraction.
Read the full definitionLead Scoring
Lead scoring is a system that ranks leads by how likely they are to become customers, using attributes and behavior, so sales can focus first on the prospects most ready to buy.
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