What goes into a logo worth paying for
A logo is the single most reused asset a business owns. It sits on your storefront, your invoices, your truck, your social profiles, and the top of every page on your site. A weak one quietly undercuts all of it. A strong one does the opposite, making everything you put it on feel more legitimate.
The cheap route, a template marketplace or an AI generator, gives you a file. It does not give you a mark that is distinct, owned, or built to hold up at every size. We have rebuilt plenty of those for owners who realized the version on their van was pixelated and looked like three of their competitors. Doing it right the first time is cheaper than doing it twice.
Our logo work is a focused project: discovery, a few real concept directions, revisions on the one you choose, then a complete file kit you own. If you need the full visual system around it, color, type, guidelines, and collateral, that lives in our branding and identity service, and the logo project folds neatly into it.
More Than One File
Custom Marks, Drawn From Scratch
No clip art, no template generators, no AI-spat icons. Every logo starts as a concept built around your name, your category, and the impression you want to leave.
A Full Logo Suite
Primary logo, stacked and horizontal lockups, a standalone icon, and a one-color version. Whatever the placement, you have a file that fits it.
Every File Format You Need
Vector SVG and EPS for print and signage, PNG and JPG for the web, plus favicon sizes. You own the master files outright.
Concepts and Real Revisions
You see multiple directions, pick the one that fits, and we refine it with you. Rounds of revisions are built in, not billed as extras.
Designed to Last
Trends fade. We design marks that still look right in five years instead of chasing whatever style is loud this season.
Trademark-Friendly Process
We check for obvious conflicts and design something distinct, so your mark is yours and not a near copy of a competitor.
You leave owning everything
No locked files, no recurring license, no coming back to us to get a usable format. When the project closes, the full set is yours.
- Primary logo in full color
- Horizontal and stacked lockups
- Standalone icon or monogram
- One-color and reversed (white) versions
- Vector source files (SVG, EPS, AI)
- Web-ready PNG and JPG exports
- Favicon and app-icon sizes
- A short usage sheet with color codes and spacing
